If you've been hearing about AI-generated images and wondering how people are creating them so easily, you're not alone. The good news? You don't need any fancy software, signup forms, or paid tools to get started. Microsoft Bing has made DALL·E 3, one of the most advanced image generation tools, free to use for anyone. Yes, completely free. And the best part is, you don't need any technical skills to try it out.

Let’s walk through how it works, what to expect, and how you can get the most out of it—even if you’ve never touched an AI tool before.

Where to Find DALL·E 3 in Bing

Everything starts with Bing’s Image Creator, which is powered by DALL·E 3 under the hood. You don’t need to hunt it down—just head to bing.com/create or type “Bing Image Creator” in the search bar. If you're signed in with a Microsoft account, you'll be ready to go in seconds.

When you land on the page, you'll see a simple text box asking you what kind of image you'd like to create. Think of this like talking to a really smart artist. You tell it what you want, and it brings your words to life.

No account? You can still use it. But being logged in gives you "boosts"—which means faster image generation. Without an account, it still works, but you’ll wait a little longer.

How to Write Prompts That Work

This is where things get interesting. The entire tool revolves around one idea: your words.

The better your prompt, the better your image. Here’s what works well:

• Be clear about the subject. Instead of saying “a cute animal,” try “a fluffy white kitten sitting in a teacup.”
• Add details about the setting. You might say, "In a cozy kitchen with sunlight pouring through the window."
• Style can be included, too. Want a cartoon, painting, or photorealistic look? Just add it to your sentence.

Here are a few examples that work:

• "A serene mountain lake at sunrise, digital painting style."
• "A futuristic city skyline at night, photorealistic."
• "A cat wearing sunglasses, drawn in a 90s comic book style."

You don’t need to be perfect. You can just describe what you see in your head, and the tool gets pretty close to it.

Tip: Try to avoid stacking too many ideas in one sentence. Clarity beats creativity when it comes to getting usable results.

What Happens After You Hit “Create”

Once you hit enter, the tool gets to work. You’ll see four image options pop up in less than a minute if you have boosts or a few minutes otherwise. You don't have to wait on a blank screen—just check back after a bit.

Each result is slightly different, even if based on the same prompt. This gives you a choice. If you like one, click on it to see it larger. You can download it, save it, or share it. You can even keep the same prompt and ask it to try again for a fresh batch of options.

No watermark, no paywall, no catch. The images are yours to use however you like, though commercial use might depend on specific guidelines, so always double-check if you plan to sell or publish.

Making the Most of It

Once you’ve used it a few times, you’ll start noticing patterns. Certain styles turn out better than others, and some subjects are easier to depict. Here's how to make your experience smoother:

Combine Prompts With Style Cues

Adding “in the style of Studio Ghibli” or “like a vintage poster” can change the whole tone of the image. Play around with aesthetics until you find something you like.

Use It for Planning or Mood Boards

Need inspiration for a room design, outfit, or travel destination? Just describe what you're picturing. It doesn’t have to be realistic. It just needs to get the idea across.

Create Consistent Characters

Want to use the same character in multiple scenes? You can reuse parts of your prompt—like “a girl with red hair, freckles, and a green hoodie”—and then just change the setting.

Save Boosts for Complex Requests

If your image needs a lot of detail or specific styling, use it while logged in. Boosts make a noticeable difference in how fast the images load, especially with longer prompts.

Explore Abstract or Surreal Ideas

Don't hesitate to test out ideas that don't exist in the real world. The tool handles surreal and imaginative prompts surprisingly well—things like “a city made of musical instruments” or “a waterfall made of stars” often result in some of the most unique visuals.

Try Scene Variations With Small Tweaks

If you're aiming to get multiple versions of a similar scene, change just one part of your prompt. For example, shifting the time of day, mood, or background details can give you a completely new feel while keeping the main idea intact.

Closing Thoughts

DALL·E 3 being free inside Bing means anyone with internet access can start generating high-quality AI images without signing up for anything complicated or paying for extra tools. Whether you're looking to create a fun background, test a design idea, or just see what AI art can do, this is one of the easiest and most accessible ways to try it out. Just type what you imagine and let the tool do the rest.

If you ever feel stuck on what type to type, try starting with something simple and building from there. Describe a memory, a dream, or even something completely random. The results might surprise you—and sometimes, the unexpected ones turn out to be your favorites.